ROLENDO / PRIVATE LABEL · OEM · ODM

OEM & ODM watch manufacturer in China.

ROLENDO offers private label, OEM and ODM watch manufacturing for brands. Start from an existing model, a finished design or a new product idea.

  • Private label
  • OEM production
  • ODM development
Watch case design in CAD · ROLENDO
Watch case design in CAD · ROLENDO

01 / Your starting point

Three ways to build your watch collection.

Choose the starting point closest to your project. These are practical project routes: branding, design and manufacturing work can overlap, and the agreed brief defines what is included.

01

Private Label

An existing model. Your brand.

Start with a watch from our catalogue and discuss the branding and configuration changes for your collection.

What to share
Model reference, logo artwork, preferred colors and estimated quantity.
The next step
Review the available changes and agree the specification for sampling.
02

OEM

Your design. A production brief.

Bring your drawings or a defined specification. We review the manufacturing requirements and the details needed before sampling.

What to share
Drawings, dimensions, movement requirements, finish references and quantity.
The next step
Review feasibility, open specifications and the sample requirements.
03

ODM

Your idea. A development project.

Share your product concept and reference styles. Discuss a design and configuration direction before committing to development.

What to share
Reference images, target customer, desired features and target budget.
The next step
Define the development scope, responsibilities and sampling plan.

02 / Define the details

Make the specification your own.

Explore the possibilities, from your brand on an existing watch to a new design. The chosen model and project scope determine what can be made.

Customization concepts showing dial and hand styles, three case finishes, strap options and engraved branding positions

Your brand. Your choice of details.

Review dial and hand styles, case finishes and strap options alongside your logo positions. Confirm the combination and branding method for your chosen model.

  • Dial & hands
  • Case finishes
  • Strap & clasp
  • Logo placement
Discuss your customization
Design concept showing watch sketches, steel case components and a finished blue-dial watch

From a concept to a sample.

Define the design direction, then review drawings, components and packaging within the agreed development scope. The approved sample brings those decisions together.

  • Concept & color
  • 2D / 3D design
  • Components
  • Packaging
  • Sample review
Explore the sampling process
Review the full customization checklist

Available options are confirmed in the quotation and sample.

01

Branding, dial & hands

Customize dial patterns, hands and logo details, including engraving and caseback etching. Luminous options can be reviewed for the chosen design.

02

Movement & crystal

Automatic and quartz watch projects are supported. Specify the movement and functions; sapphire crystal is available on request, subject to model fit.

03

Case & finish

316L stainless steel, polished or brushed surfaces and IP coating are available for review. Mark the finish and color required for each area.

04

Strap & bracelet

Define lug width, length, material, clasp and finish. Confirm bracelet fit and comfort with the selected case and sample.

05

Design & tooling

Structural design, prototyping and new case or bracelet molds can be scoped for your project. Confirm tooling needs before sample production.

06

Packaging

Specify the box, insert, logo artwork, printed materials and carton labels. Confirm what is included in the watch quotation.

03 / Inside ROLENDO

From your idea to a defined specification.

Share your design references and priorities. Our team reviews the details with you before sampling and production.

Watch design drawings reviewed on screen

Define the design

Turn references, dimensions and finish choices into a specification for sampling.

Design & team
Design & teamVideo coming soon
Explore our factory

04 / From brief to order

Agree the details at every stage.

  1. 01

    Share your brief

    Send a model or design, customization requirements, quantity and destination.

    ConfirmModel or design direction

  2. 02

    Confirm the specification

    Review the configuration, development scope, quotation and sample plan.

    ConfirmSpecification, quotation & sample scope

  3. 03

    Review the sample

    Compare appearance, fit and function with the specification. Resolve revisions before approving the production reference.

    ConfirmApproved sample & revision record

    Sample review checklist →
  4. 04

    Plan production & delivery

    Confirm the order, quality requirements, packaging and shipping arrangements.

    ConfirmInspection, packing & delivery terms

    Production quality checks →
100pieces / starting MOQ

Small MOQ. A clear starting point.

100 pieces per model, per color. Smaller orders for minor changes to existing styles can be evaluated. New designs requiring tooling are quoted according to their construction.

New development
For orders above 500 pieces, tooling costs may be deducted under the factory MOQ policy. Confirm the applicable model, tooling and deduction in your quotation.
Samples & timing
Watch sampling: 30–45 calendar days. Bulk production: 45–60 calendar days. Confirm the project schedule after reviewing specifications, tooling and sample approval; shipping time is separate.
Shipping
Courier, air or sea freight can be arranged. Freight, import clearance, taxes and destination delivery are paid by the buyer; confirm the delivery point in your quotation.

Looking for ROLENDO branded watches?

For branded wholesale, send the model references, colors, quantities and destination. We will review the supply requirements separately from custom manufacturing.

Discuss branded wholesale

FAQ

Questions, answered.

The details that help you take the next step.

What is the difference between private label, OEM and ODM watches?

Private label means watches made for your brand. You can start with a catalogue model, use your own design for an OEM project, or agree a development scope for an ODM project. The labels can overlap; your approved brief defines the work.

Can I use my own logo and brand?

Yes. Share your artwork, reference model and desired logo positions. We will review the branding requirements together with the dial, case, strap and packaging details for your project.

What is the minimum order quantity?

100 pieces per model, per color. Smaller orders for minor changes to existing styles can be evaluated. New designs requiring tooling are quoted according to their construction.

Do I need a finished watch design to get started?

No. You can choose a model from our catalogue or share reference images and a product idea. For an OEM project, drawings and a defined specification help us review the production requirements.

Browse reference watch models
How are sample costs and lead times confirmed?

Sample and shipping charges depend on the specification. Any credit toward a later bulk order is agreed with the quotation. Watch sampling: 30–45 calendar days. Bulk production: 45–60 calendar days. Confirm the project schedule after reviewing specifications, tooling and sample approval; shipping time is separate.

Review sampling and approval
What affects the cost of a custom watch?

The movement, case construction, crystal, finish, branding, quantity and packaging affect the quotation. A new mold or a further sample round can add development costs; compare quotations for the same specification and included items.

What should we agree before a production order?

Confirm the approved sample and specification version, quantities by model and color, inspection criteria, packaging, price, payment schedule, delivery arrangement and after-sales terms in the order.

What should I send for an OEM/ODM quotation?

Send the reference model or drawings, branding and configuration requirements, quantity per model or color, packaging needs and destination. You can attach reference files to the quote form.

Request a project quotation

Start with what you have

Your model, drawing or first idea.

Share your requirements and estimated quantity. Tell us which details are ready and which you would like to discuss.

Discuss your project
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